Magazine Publishing

You Need More Than Money to Start Your Own Magazine


You Need More Than Money to Start Your Own Magazine Publishing

Money is just one of the things you need to start your own magazine Publishing because there are other aspects of the business that are just as important to make it profitable.

For one, you need to have a basic idea for your magazine. It should focus on a certain subject that you are knowledgeable about so you can come up with a plan that differentiates you from the competitors.

Naturally, you will not be the person doing all the dirty work. For that, you need to hire the right people who will serve as writers, editors and photographers for your magazine publication.

If you notice, not all the pages in the magazine are filled with articles or pictures. In between the pages, there are ads posted by various companies. You will need to advertising accounts to generate most of the revenue for the business in order to pay the salaries of your staff and pay for other expenses including next months issue.

This is done by calling up advertising agencies, sending them letters and meeting their executives in person. Networking will also come in handy so you can get your foot in the door with other advertisers.

When you have a meeting with advertising agencies, remember that you are asking them to advertise in your magazine in exchange for something else. Be sure to deliver your end of the bargain so this relationship will continue in future issues.

When your team has finished making the layout of the magazine, the only thing to do now is to send it to the printers.

Since there are many printers to choose from, get a cost quote from all of them and then get the best deal money can buy. A representative will be assigned to you so follow up with him or her the target print date.

An advanced copy of the magazine will be sent to you before it hits the stands. When this happens, check it page per page for any problems. If everything checks out, the only thing you have to do now is approve it.

Distribution of your magazine is important. You must make sure that it hits places where people will likely go to and buy it like the local news stand and the supermarket. Dont forget to also send copies to your advertisers and sponsors free of charge so they will be able to see first hand their ads in your issue.

Not that many people will know about magazine without some form of publicity. For that, you will need to throw a launch party that usually gets media attention. You should invite some of the biggest names in the industry, a few celebrities and of course the local press.

After providing some entertainment for the nights festivities, make sure everyone goes home with a souvenir bag that includes a copy of your magazine.

You truly need more than just money to have your own magazine Publishing because days after your launch party, your magazine will be featured in newspapers and on television. Viewers and readers who have seen or heard it will most likely see what all the buzz is all about and buy a copy.

If these people like it, then you have successfully established a beachhead. You will have to press on forward in the coming months so you can truly compete with other magazines that have already established a name for themselves in the industry.


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You Can Submit Your Pictures to a Magazine Publishing

Most magazine Publishing companies have their own photographers. But since these individuals cannot always be there to take that perfect shot, it gets the services of freelance photographers. Can you submit your own pictures? The answer is yes as long as you follow certain guidelines.

First, you cannot submit photographs that have already been printed. This is because before it is sent to the printers, their digital team will clean up the picture. The best thing to do will be to send your images in a CD-Rom.

Pictures that are submitted must be in the correct pixel size and resolution. This will enable the magazine publication to see your images regardless of the operating system they use. You have to remember that although a lot of people use Microsoft Windows, some companies have shifted to Linux while others use Apples Mac.

If the pictures you took are for example 72dpi and what they want should be in 300dpi, invest in software that can do the job.

Images can be saved in different formats. The three most common are jpg, gif and png. The one that is compatible regardless of the operating system used is the JPG format.

Whenever you submit images, make sure to include your name, address and synopsis of the contents of the CD. A simple way of doing this is with Photoshop. You simply go to file, automate and then lastly go to contact sheet. Once there, find the folders where your images are, pick the paper size and the number of images on each sheet of paper.

Keep in mind that someone will be reviewing your work so dont make these very small because this is a huge turnoff. Also, stick a DO NOT LABEL sign on the envelope as the CD you will be sending could get damaged during transit.

If you want to get the CD back after submitting it to the magazine publication, make sure to enclose the return postage otherwise, this will already become their property.

Should there be a date and time on each photograph, turn it off because those who will be viewing it do not have the time to do that.

For any other concerns you may have regarding the guidelines in submitting photographs, shoot them an email or give them a call.

Aside from following the guidelines, there are a few things you should never do when submitting images. You must never email huge unsolicited images. If the magazine publication is asking for images concerning a certain topic, only send those that are relevant.

If you think it will be smarter to send the memory card from your camera, dont because you have to submit this to them in the format that they require. In most cases, in a CD-Rom. To ensure the quality of the images sent, dont use a cheap CD.

There is a limit to how many images can be stored in a CD-Rom. In order to maximize it, only send the best ones to the magazine publication. When these are being sent, do not use 3rd party software as this may not be compatible with what they are using.

Submitting your own pictures to a magazine Publishing could be your stepping stone in landing a full time job working for them. So if you have something to share, try it out and see what happens next.

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Writing for a Magazine Publishing

All of us have our own way of making ends meet. Some people work a nine to five job while others earn sales commissions by recruiting others to work for them. But if selling is not your niche and writing happens to be it, perhaps you should write for a magazine Publishing.

Most magazines hire people who graduated with a degree in Journalism. But it takes a special skill to write about airplanes, cars, medicine and computers. This is where you come in because if you are knowledgeable about any of these topics, a magazine publication would like to get your input and have this published.

Are you well compensated while working for a magazine publication? A lot of people say yes. Just to give you an idea, some companies who make brochures and fact sheets pay writers from $50 to $1000 per project. A blogger is could be paid per word, by the hour or per project that could also translate to thousands of dollars.

These rates vary on several factors namely where the article will be published if it is print or online, the kind of article being written, word count, number of pages and if there will be diagrams or images included.

For writers who are required to add images to their articles, the rates will also vary because this will be assessed by an article editor and a photographic editor.

If you are able to work for them for quite some time, naturally the rate will be higher. You may even be able to demand how much you want to be paid. This is not applicable to a newcomer because he or she has to prove themselves first. They will have to prove their writing abilities and eventually build up their own portfolio so they too can negotiate how much they will be paid.

For veterans and newcomers alike, once your article has been approved, do not think that the job is finished. Most often than not, some things will have to be revised so be prepared to edit.

If the article you wrote is not approved, find out why so you can improve your writing skills. Getting feedback is better than not getting any.

Also try to submit this elsewhere so all the hard work you did in doing the necessary research does not go to waste.

Some people find it easier to write for a newspaper than a magazine publication because of the larger circulation size. People who have tried both say that the pay rate is not that far apart. You just have to work for it.

Once you have landed a nice writing job for a magazine publication, the trick now is to keep it. The only way this can be done is by maintaining consistency in your work.

So should you write for any magazine publication? This depends if you share the same interests. If you dont, perhaps you should work for someone one else. If you have a magazine in mind, it is best to read as many copies of that magazine as possible so you know how they work and who their target audience is.

If the editor likes what you did, the title of your article may just get on the front cover and this could be the start of something big in magazine Publishing.

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Woman on Top: the World of Womens Magazine Publishing

To date, there are at least 115 magazines published around the world that specially caters to women. The womens magazine publishing has been a lucrative industry. These magazines do not only focus on fashion, shoes and shopping but also to any interest that concerns women. May it be about parenting, health, sports or any imaginable activity that women would be interested into like pottery, tattoo or woodworking. The following are some of the famous and the not-so-ordinary titles in the womens magazine publishing.

The Ladys Magazine

Also known as, hold your breaths, Entertaining Companion for the Fair Sex, Appropriated Solely to the Use and Amusement, the Ladys Magazine is the first womens magazine. It is a monthly magazine that was produced from 1770 to 1837.

Love, Pearls and Swine Magazine

The unique name of this online magazine is derived from Matthew 7:6 of the Holy Bible. The verse says, Dont give what is holy to unholy people. Dont give pearls to swine! They will trample the pearls, then turn and attack you. The magazine aims to guide young women who want to get to most out of living in a modern society while still upholding their Christian values. It takes on different topics, from growing pains and faith to fashion and beauty. Abi Olukeye is the magazines current Editor-in-Chief.

Marie-Claire

Who is Marie-Claire? Jean Provoust, the magazines creator, must be thinking of the ideal French woman when he named this magazine when it was first published in 1937. When WWII began, the publication of the magazine was ceased until 1954. Jean Provousts daughter Evelyn later took over when he retired in 1976. The magazines theme is More than Just a Pretty Face. It makes sure that the magazines talks about topics that are relevant to the modern woman. They include politics and social issues alongside fashion, beauty and lifestyle in their issues. It is distributed to twenty-two countries other than the United States.

Sports Illustrated for Women

Sports Illustrated for Women is published by the one of the industrys largest magazine publishing firm, the Time Inc. From ten issues per year, Sports Illustrated Women or SI Women has published later on two magazines in a month. The magazine has been attracting womens attention since women are more interested as participants when it comes to sports. Sadly, the magazine only lasted for two years with twenty issues on it.

Zan-e Rouze

Zan-e-Rouze is the Iranian translation of Todays Woman. It is published in Iran by the publishing house Kayhan during Mohammad Reza Pahlavis rule. Kayhan is also known to publish other magazines for sports and children. After the Shah of Iran was overthrown in 1979, the company continued its operation in London. Zan-e-Rouze has then shifted its focus, from gossips to women empowerment.

Seventeen

Every American teenager must have heard this magazine. Seventeen has been first published in 1944 and still continues to enjoy popularity among girls in their tweens and early twentys. The magazine features beauty, fashion, health articles and celebrity news. They also have a regular section called Dear Seventeen which gives advices to young women. It has six other international editions in South Africa, Malaysia, Philippines, Singapore, India and in Hispanic countries.

The Delineator

This magazine’s name may sound like The Terminator but it is definitely a womens magazine. It is subtitled as A Journal of Fashion, Culture, and Fine Arts. It was published from 1873 to 1937 by the magazine publishing house Butterick. Although it has already ceased publication, the magazine is still a sensation among Art Deco lovers.

It features Victorian styled fashion on its cover with careful details on the clothes, perhaps to serve as a guide for the tailors.

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Things you need to know before going into Magazine publishing

Things you need to know before going into Magazine publishing

Like what was mentioned in the Devil Wears Prada, a lot of girls right now will kill for the job that Anne Hathaway got in that movie. Magazine publishing is a pretty big industry with new titles being published every year. In fact, there are magazines that are dedicated in for every subject area imaginable horses, antiques, coin collection. There is even a magazine for farming.

Unlike what was shown in the movie, magazine publishing is not always about the glamour and the freebies. In fact, when you get into one of those magazine companies, youll realize that it is not a tushy job after all. The work can be very hard and the hours horrifying. Some do not even go home for weeks when the closing of one issue is close by. So before you decide to apply in any of those magazines, here are some things that might make you think twice.

1. Dog eat dog world

Competition is tough in a magazine. This is especially true if you plan to go into magazine writing. There are only a few key positions that will be available for people and chances are they will go to those who have better connections within the company and in society. Fact of life is, you need to first BE someone before you get to hold those high positions as magazine editor. Because of this, the culture inside a magazine can be stressful. It can be a dog eat dog world where everyone is out to get anyone that steps in their way towards promotion. Besides with purely girls in the company, there is bound to be a catfight.

2. Its a girls world

Magazine publishing can be dominated by girls especially those who are more into the fashion and beauty stuff. It being a girls world can be an advantage as you will be able to relate more with them and share their interests. It can however be different for a guy. So if you are straight and you want to work in magazine publishing, choose the magazines whose subjects are more oriented towards male pursuits like golf, yachting, body building. Mens magazines will also have more male staffers but they may also have a lot of gay people.

3. Weird hours

People who go into magazine publishing especially the core departments that really work on the magazines until the publication will need to stay for hours in the office just to close pages. This is the unglamorous side of the job. Some would not even go home when the deadline is so near. The hours can be really weird especially when issues are being closed or photo shoots are being done.

4. Social events or boring conference

If you are not much into hobnobbing with the rich and the famous in the field, magazine publishing is not for you. The job does not only entail attending events and conferences and writing about it, you are also expected to socialize with these people and perhaps get them as advertisers or sponsors of the magazine.

People who work on more technical publications on the other hand have to endure a different thing boring conferences. If listening to studies and experiments is not your thing, do not go into magazine publishing.

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Things You Need to Know about Magazine Publishing

So you’re browsing through the shelves of your local bookstore and after the rows of Gaiman, McNaught and the Bronte sisters, you glance upon the magazine section. Rows upon rows of magazines hit the stands and they sell like hotcakes. Why does this phenomenon happen in the magazine publishing industry? What exactly is the selling point of magazines as compared to a genuine curl-up-in-bed book? If these questions got you thinking, then read on.

What is a Magazine and How Different is it from a Book?

The most obvious difference between a magazine and a book is that magazines are changed. They have schedules by which issues are published and distributed to the different bookstores — weekly, bi-weekly, or monthly. This gives the magazine publishing industry the edge of being constantly renewable. They have the chance to constantly adjust to their readers’ demands such that they will be able to encompass a larger audience and keep the interest up.

Books don’t have this advantage because once the story is out, it’s out. The only chance authors have at change is through different editions which don’t really alter the story drastically. Magazines, on the other hand, are capable of providing a wide variety of articles suitable to the majority of their readers’ interests, and thus, the industry continues to thrive.

Magazines as a Major Production on Paper

There are so many ingredients before you are able to publish a legit and official magazine. First, and obviously, you won’t expect to just write a few articles, paste some pictures and voila, a magazine is born. This is not how it happens in the magazine publishing industry. Aside from consumer profit, the industry lives on because of the advertisements that fill the pages with new product lines, promos and simple attention-getters.

Second, you’ll need an appropriate publishing schedule, depending on the content of the magazine. For continuously changing content such as news and current events, they could come by weekly or twice in a week. More specific content could be published within a longer time period since it takes more time to gather up special topics and relevant material.

You’ll find on most magazines that there’s a specified date by which they assume the magazine was published. In truth, magazines are prepared for many weeks in advance and are published before the indicated date. This is to anticipate for any delays from the many writers that contribute to the content.

Third, you’ll need to be aware of the availability of the magazine. Are they available on newsstands or bookstores? Will they be sold in specialty stores and vintage bookstores or just the main multinational bookstores? Will there be the option of subscribing to the mailing list? Usually this gives the readers the incentive of not having to line up for a copy and just getting the issues in the mail every time they are distributed.

Sometimes readers even get special offers and early published issues. As for those who have missed out on important issues, there may also be the option of ordering back issues. These are issues published in the past that were returned to the publishers, usually because they were not completely sold before the next issues arrived.

Magazine publishing is a process with undoubtedly complicated shoes to fill. So many elements go into the publishing of a magazine that sometimes we may even wonder how so many of them are offered and distributed all around the world.

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The wonders of magazine publishing

Many see it as a simple reading material, but take a closer look and you can see the many wonders of magazine publishing.

As a key component in promoting the industry of mass media in the world, magazine publishing has changed the face of print media one that has taken it into new and greater heights.

The wonders of magazine publishing is one that cannot be easily discounted, since it had been responsible in making it an indispensable reading material that withstood the test of time, even with the advent of a rapidly expanding and progressing information technology.

The sphere of influence of the perpetual partnership of pen and paper has transcended through time and has not been shaken by the threat of electronic media and the thrust towards a paperless society.

This is mainly so since the wonders of magazine publishing exhibits a process so versatile and dynamic that simply, yet surprisingly, allows it to adapt and adjust to changes of the times.

The best reason for this adaptability is the fact that humans crave for information or the means through which one yearns to be heard, and it is through this fact that every publishing process, including magazine publishing, is one of the greatest factors that will foster its survival.

It is the hunger and craving for information that makes magazine publishing, as well as with any other mass media, an indispensable tool in delivering information, whether it be on paper or electronically.

Todays information culture makes it difficult, if not impossible, to live without mass media.

Obviously, the press is by far the best conduit that brings information to the people, and magazine publishing allows information in its many faces- to be creatively and extensively presented.

Unlike tabloids, spreadsheets and periodicals, magazine publishing incorporates conventional reporting with creativity and artistry.

While all the other forms of print media adhere to strict rules and guidelines, magazine publishing breaks this taboo and is inclined to more liberal and aesthetic approaches.

Commercially, magazine publishing is one of the most veritable money-makers in the media industry, since it can drive focus towards a certain segment of the market that it hopes to give focus to.

From home improvement, do-it-yourself guides, womens, mens, childrens, sectarian, opinion, features, essays, public awareness, public service, political, entertainment- you name it- magazine publishing can embrace it and present it to the public without the bat of an eyelash.

From the commercial standpoint, the broader market scope of a magazine the better, since this is undoubtedly one of the best venues to advertise and introduce new products.

On average, a person with active contact to mass media is exposed to no less than five hundred advertising messages or materials in a day, most of which can be found in magazine publications printed regularly.

Magazine publishings versatility and dynamism has even adapted to the advent of online information technology, where it has even broadened its scope and distribution in a much more global scale with the propagation of the world wide web.

The wonders of magazine publishing gives us a clear and encouraging picture at how it will continue to proliferate regardless of the changes and challenges it faces, as long as it will continue to satiate the public with the need to be informed and be kept informed.

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The Science of the Magazine Publishing Process

In science, there always has to be a process. Science occurs in the sequence of questioning, researching, experimenting, documenting, and concluding. Like in any scientific process that uses the scientific method, magazine publishing also has its own simplified version — production and distribution. I wouldn’t call it a vicious cycle because of the way the magazine’s content reinvents itself, but it is still a cycle in itself. This is proven by the continuous racks of magazine stands that fill up every week and every month.

Production: The Perfect Bind

The models, editors and photographers have done their job. Now the pages are laid out and completed. Without the right finish to the product, they will be nothing but tattered pages of words and pictures. It is time to turn these pages into a magazine.

The different sections of the magazine are printed out separately. Some are in black and white, others in full color. It all depends on the editor’s preference.

After this, there are two ways by which a magazine’s sections can be bound together. It could be done through saddle-stitching or perfect binding. Saddle-stitching does not use thread or any weak material. It is done by stapling the center fold within the magazine’s cover page. This is often used for magazines that don’t have a lot of pages and don’t need heavy duty material to bind the pages together. If staple wire is too weak to put the sections together, then a spine is made by gluing one end of the pages together. This is called perfect binding and is used for thick magazines such as Vogue and Cosmopolitan.

Distribution: Tapping into Globalization and the World Wide Web

As times have changed, the magazine industry has naturally evolved to adopt the paper-free system. Indeed, magazine publishing has already infiltrated cyberspace and beyond. There are no pages to print and no papers to bind. These are called online magazines and are usually either copies of the paper-based ones or are independent magazines themselves. All they need are their publishing schedules, pictures and articles, and they’re good to go once they have a solid reader base. The profit they generate will most probably be from pay-per-read articles or from the profit generated from high traffic to the website.

When before, magazines were only distributed in the country of its origin, now it is being distributed worldwide and franchised by different countries. Today, magazine publishing has overdone itself in that it has allowed its publications to sprout up in countries such as China and Australia, allowing them to work under the name of the magazine but produce their own content.

Of course, the content must still be parallel with the topics that the main franchise of the magazine is known for. The irony here is that the different countries can localize their content but are participating in a worldwide company, allowing diversity in the process of globalization.

As you can see, the magazine publishing industry is in its booming stage, and many people are cashing in on the potential of the magazine business to grow. As it involves a complicated process in production and distribution, it allows creative minds to venture in and participate. It takes brains and willpower to get an edge in the magazine industry.

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The process of magazine publishing

The process of magazine publishing involves a diverse variety of the production and dissemination of literature and information.

Magazine publication in all of its many forms, is geared primarily on making information available to the public, regardless of how it is being presented, whether in print or electronic media.

Magazine publishing traces it roots back to the ancient days when paper was first invented and was discovered to be a good form of communication media.

From the simple ink and paper process to the trendiest and most colorful pages of today, magazine publishing has indeed taken a new turn for the better.

Commonly, the publishing process includes the stages of the development, acquisition, copyediting, graphic design, production printing and its electronic equivalents, marketing and distribution.

However, magazine publishing is not just limited to concept and printing, but it also involves a tedious process before it even reaches the newsstands.

Editorial, commercial, informational and entertainment content are among the most commonly used content for many and most magazine publications, that involves a multi-faceted skill set that not lonely involves warm bodies, but costs money as well.

For the publication business, cost is relative- the better the talent, the pricier it gets. This is also reflective in the commercial aspect of distribution and marketing- the better the quality, the more it costs money to pay for the product.

Another factor for consideration is that book and magazine publishers spend a great deal of time and money buying and commissioning copy, which for many publishers would add more weight, quality and repute to their products.

For a small publishing company or press, it is possible to rely mainly on commissioned material, but as activity and business increases, the need for more works like subscribing to syndicated materials or outsourced printing manuscripts may overwhelm the publisher’s commissioned circle of writers.

First is the need for solicited material, which forms part of the actual concept and framework of a magazine publication.

Next and among the most common practice in acquiring material is that writers often submit a proposal, for which the majority of unsolicited submissions come from previously unpublished authors.

These unsolicited manuscripts through what is called a slush pile , where editors which sift through the material to identify manuscripts of sufficient quality or revenue potential. Established and reputable writers are oftentimes represented by a literary agent, who markets their work to publishers and negotiate contracts for their writing materials.

Upon acceptance and endorsement for publication, commissioning editors negotiate the purchase of intellectual property rights and agree on royalty rates for book publications, and copyright license or permission for magazine publications, depending on the material for publication.

This is followed by the editorial process, that takes place once the immediate commercial decisions are taken and the technical legal issues resolved, book authors may be asked to improve the quality of the work through rewriting or smaller changes, after which the editorial staff will edit the work, the process which could also apply to syndicated materials either with a single article or a series.

Magazine publishers usually adopt a house style, oftentimes a format which makes it unique for a specific publishing company, be it a writing style or a lay-out design and the editorial staff will copy edit to ensure that the work matches the style and grammatical requirements of each market.

Material editing may also involve structural changes and requests for more information.

The last in the process of magazine publishing is marketing and distribution, that releases the product to the main market, thus, giving us our adored and subscribed magazine publishing.

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Surfing in Ink and Paper: Adventures in Magazine Publishing

For a lot of people, surfing is not only a sport, it is a lifestyle. The sport has attracted people from all walks life. Some had already built their everyday life around the sport. It has established a whole new culture by itself. With a culture of people with an intense love and commitment to surfing, they have posed themselves as a good market. It is a good niche of people that magazine publishing companies have definitely explored. Heres a list of magazines that have dedicated themselves to the community.

Surfer

John Severson founded this very successful publication from his own garage in the 1960s. It originally served as an accompaniment to his third surf film, Surf Fever. The magazine proved to be a success, prompting Severson to launch The Surfer Quarterly which later on became the Surfer Bi-Monthly. Surfer was such a huge success that it helped to initiate the boom of the surf culture in the 1970s to the 1980s. It has opened the doors between surfers to talk about almost everything that is related to it.

One important outcome from the magazine was the environmental awareness and movement among the surfers. Articles about marine pollution, reef and harbor conservation have been featured on regular sections. This then has lead to the establishment of the Surfrider Foundation in the 1980s.

John Severson later sold the magazine to Better Living, Inc. Forty-one years later after Surfer was started in his garage, the magazine has undergone several changes in its staff and ownership. The company has also turned itself into a full-sized magazine publishing company. It has since then hailed as the surfers bible.

Pitpilot

Pitpilot covers the British surfing scene. Combining sensible articles with just anything crazy, the magazine aims to be THE British surf magazine. It links up British surfers with the rest of the world. The magazine has been a hit since only after six months since it started, they already had, in their own words, a cushdy little office in town.

Surf Girl Magazine
In a scene which seems to be dominated by men, surf girl gives it a fresh air. In fact, it is the only widely distributed magazine aimed at the female surfer. Orca Publications in Newquay, Cornwall publishes the magazine. It merges topic from the usual womens magazine like fashion, health and beauty into the surfing culture. Articles on famous female surfers, surfing spots and environmental issues are also featured.

Zigzag Surf Magazine

Zigzag surf magazine is the fourth oldest surf magazine in the world. Started by Paul Naude, Doug MacDonald and Mike Larmont, the magazine was conceived after the team met up with publisher of the Backdoor, a Hawaiian tabloid magazine. The original shop is in the rooftop of Mike Larmonts surfboard factory. The magazine was later sold to Craig Sims and Rob Von Wieringen in 1988. Presently, the team of John McCarthy and Will Bendix publishes the magazine.

Wave Action Surf Magazine

Like the other magazines, wave action surf magazine started out humbly, in a small apartment in Huntington, California. Surfers Mike Freihofer and Pete Rocky pioneered the magazine while still working for another magazine publishing company, International Surf. With two other friends, Tracy Mikulec and Jake Knight, they launched Wave Action Surf Magazine in 1993. The magazine publishing company went on successfully thereafter, creating four more publications.

Wave Action surf magazine initiated the idea for other publications to look out for the next top surfers by releasing an “All Grom Issue” with the article “Hot 100.”

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